Rising Above the LA Fray: The Ministry Salon’s Organic Traffic Victory

Case Studies
The Ministry Hair Salon Digital Marketing Case Study


The Ministry Salon is a full-service hair salon located in the populated and highly competitive Studio City neighborhood of Los Angeles. Owned by Joy LaMay, The Ministry Salon has been providing exceptional hair care and styling services since 2017. 

The Challenge 

Because competition in the LA area is fierce, Joy needed a way to stand out from other salons and bring more customers through the door. It soon became clear that a digital presence was a must, but with such a saturated industry that requires specialized knowledge, she knew she needed professional help to boost her salon’s local SEO.

The Solution

Joy reached out to Main Street Marketing to craft a strategic local SEO campaign that would focus on polishing her Google Business Profile for her area, as well as optimizing her profile and website for keywords relevant to her salon’s services and staff. We saw an opportunity to invest in content marketing as well to attract an even larger audience.

Our team began by optimizing The Ministry Salon’s Google My Business listing, strategically refining the description, services, and service areas of the business. We also developed specialized content to appeal to potential customers in the area and boosted visibility via local search. 

Google Business Profile Listing Optimization

Next, we targeted local businesses and influencers with the salon’s message to take advantage of local influencer marketing while simultaneously creating backlinks and increasing the salon’s domain authority.


Main Street Marketing achieved near-immediate results for The Ministry Salon. In no time, the salon was showing up in the Google Map Pack and had secured 1st page results for over 30 local keywords—a feat that helped increase conversions and business growth, even in a hyper-competitive market.

Check out the data from Google Search Console. In less than a year, we nearly doubled The Ministry’s organic search traffic.

Calls and requests for driving directions to the salon are also up by 31% and 37%, respectively.

Here’s what the owner had to say:

“Our local SEO marketing has really helped set us apart from our local competitors. We’ve gone from not appearing in any local search results to having consistent first-page visibility. It's been instrumental to our growth and allowed us to further establish ourselves here in Los Angeles.”

Our efforts are paying off, recently helping the Ministry Salon achieve the highest revenue month in its history. We greatly value Joy’s partnership and trust in our team as we continue working to bring her dreams for The Ministry to life.

As we look to the future, it’s clear that this success is just the beginning, with the salon on track to surpass its record-breaking revenue milestone again this month. This accomplishment is a testament to our team’s commitment and the impact that can be achieved when passionate people come together with a common goal.

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