From Burnt Out to Booked Out: The Grout Medic Story

Case Studies
The Grout Medic Digital Marketing Case Study


The Grout Medic of Fox Valley is a locally owned and operated franchise providing grout repair and cleaning services in the Fox Valley area of Illinois. With an expansive list of services, The Grout Medic of Fox Valley is a one-stop-shop for most of its customer’s tile and grout needs. But, in March 2023, the owner found himself stressed due to low revenues and a lack of quality leads that had persisted for months.

The Challenge

The Grout Medic had worked with multiple online marketing companies for a few years, but their efforts hadn’t yielded satisfactory results. Like many other local businesses, The Grout Medic wasn’t fully taking advantage of Google reviews, Google Ads, and the power of local SEO to drive more leads and boost their revenue. They needed a new approach to take their business to the next level.

"We tried different online marketing services from different companies but had inconsistent results. We needed a more robust and comprehensive approach to get us the leads and bookings we were looking for."

The Solution

In today’s digital age, having a strong presence on the web is vital for businesses to succeed. Main Street Marketing recognized this fact when we took on the challenge of making The Grout Medic stand out online.

Our approach was to take a holistic view of the company’s online presence and create a comprehensive Google Business Profile. Our team paid close attention to details, ensuring that the profile was verified, contained all necessary content, and had optimized descriptions of The Grout Medic’s products and services. 

Google Business Profile Listing Optimization

The Grout Medic of Fox Valley - Optimized Google Business Profile Listing

Google Business Profile Product Optimization

We also created a library of branded Google Business Profile post templates to give The Grout Medic a more professional and polished look that stood out from the rest.

Leveraging our expertise in local SEO, we further set up backlinks with citation building, and performed keyword optimization on the website’s page titles and meta tags.

We also implemented Google Ads to get more visibility across the web for words, phrases, and services related to The Grout Medic and its grout repair and cleaning services.


After a few months, The Grout Medic started seeing an increase in leads incoming from organic search and organic search interactions. The interactions on their Google My Business profile increased by 35%, calls by over 300%, and website clicks by 25%. But don’t just take our word for it.

The local SEO efforts started to pay off as well, as the website saw a 215% increase in traffic from organic search and a 10.39X increase in organic search impressions.

By optimizing keyword targeting, ad copy, and landing pages, the Google Ads saw an average cost-per-click of $2.47 as compared to the industry average of $3.50.

The Grout Medic of Fox River - Google Ads Results

 Thanks to our efforts, the Grout Medic is now booked out over 3 weeks for new appointments, with no signs of slowing down soon.

Want us to do the same thing for you? Drop us a line.

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