Tile Cleaners’ Digital Deep Clean: A Case Study in Online Lead Generation

Case Studies
Tile Cleaners Digital Marketing Case Study

About 

Tile Cleaners is a family-owned and operated business based in San Diego, CA. After over 13 years in business, the owner, Marc Jamison, had been running the business himself and had begun to see a decrease in the number of jobs coming in. He knew he needed help getting his business found online, but was having trouble knowing where to start.

Challenge

Main Street Marketing was hired to help Tile Cleaners get more customers through their website. After analyzing the website, it quickly became clear that it lacked proper optimization for conversions. On top of that, Tile Cleaners had minimal organic presence and wasn’t appearing in top search results for the keywords their prospective customers were searching for. The Google Ads campaigns they had been running were also delivering clicks and impressions but no appointments booked.

“We knew we had to make some big changes if we were going to increase our customer base and start to see a return on our investment. We knew we needed a comprehensive approach that touched all aspects of the business from website design to our Google Ads.” 

Tile Cleaning Company Marketing Case Study

The Solution

Main Street Marketing got to work on a comprehensive approach to helping Tile Cleaners get found online by building an all-new website. The site was focused on conversions with creative design, a built-in scheduling system, and optimized calls to action.

Modern, Conversion-Optimized Website Design

Modern Website Design for Tile Company

The plans for increasing their organic presence started with a local SEO campaign targeting the areas Tile Cleaners serviced. This included conducting keyword research, building local directory citations, optimizing titles and meta data, and more.

We also created a Google Ads campaign to target customers who were further down the sales funnel. These campaigns included targeted display, search, and remarketing ads to ensure that visitors were seeing Tile Cleaner’s ads across multiple platforms.

Results

The changes that were implemented started to pay off quickly. With their new website, Tile Cleaners saw an increased conversion rate and more bookings from their website.

The local SEO campaigns enabled Tile Cleaners to achieve first-page results for over 25 keywords, making it easier for potential customers to find them.

Finally, the Google Ads campaigns achieved a 70% decrease in cost per conversion when compared to the campaigns that were running prior to our involvement. This was attributable to the high level of optimization and targeting tweaks that we were able to incorporate into the campaigns.

Digital Marketing Results for Local Tile Cleaning Company

Here’s what the owner had to say:

"Main Street has been a great partner to help us not only get found online, but bring in more customers and increase our bottom line. The entire team is always willing to help and answer any questions we have. We would highly recommend Main Street to any business looking to increase their visibility online.”

The digital transformation journey of Tile Cleaners is a testament to the power of comprehensive online marketing strategies. Our work sparked a dynamic shift in the company’s online presence, resulting in significant increase in conversions, enhanced visibility, and a substantial reduction in cost per conversion. This success story underscores the potential of well-orchestrated SEO campaigns, intuitive web design, and targeted Google Ads in driving business growth. If you’re in the home services industry and looking for ways to amplify your business, don’t hesitate to talk with a home services marketing expert. Together, we’ll reassess your current strategy, polish your digital presence, and make your business stand out in the online marketplace.

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